The SFA Show is the largest specialty food exhibition in the world, held annually in New York, USA. The exhibition features a wide range of food and beverage manufacturers from around the globe, offering a key platform for showcasing new trends and innovative products. 

It particularly provides an opportunity to explore the latest beverage trends, such as health-oriented and functional drinks, allowing buyers and manufacturers to stay informed about the latest market developments and expand their businesses.

The reason Savia International participated in the SFA Show was not just for product promotion, but as a strategic decision to enhance brand recognition and expand business in the global beverage market. At this event, which gathered a variety of international buyers and industry experts, Savia International introduced its beverage lineup, including coconut water, coconut milk, aloe vera drinks, and fruit juices, helping to raise awareness of Korea’s beverage industry.