In the second half of 2024, the global beverage market is seeing a significant shift toward health-conscious products with distinctive flavors and compelling stories. Reflecting this trend, the 2024 SIAL PARIS, one of the world’s largest food and beverage exhibitions held in Paris, France, once again brought together global buyers and brands for a meaningful exchange of the latest innovations and market insights.

Savia International participated in this prestigious event to showcase the rich diversity and unique appeal of Korean beverages to an international audience. With the global spread of K-culture, there has been a noticeable surge in interest toward beverages that capture the essence and flavor of Korea. While Korean foods like kimchi, tteokbokki, and bulgogi are gaining worldwide popularity, beverages that blend tradition and modernity are also emerging as key points of interest among global consumers.

At the Savia booth, alongside our popular Aloe Vera beverage lineup, our newly launched Aloe Vera Drink – Korean Pear Flavor (2024) received particular attention. This product, which combines the sweet and refreshing taste of Korean pear—a traditional fruit in Korea—with the health benefits of aloe vera, was widely praised by local buyers and visitors alike for its “exotic yet familiar taste,” making it one of the most well-received items at the exhibition.

With increasing interest and demand for our products in the global market, Savia International is committed to meeting local food safety and quality standards. We will continue to develop and deliver products that are not only delicious but also safe and trustworthy for consumers around the world. As a Korean beverage brand that appeals to taste buds around the world, Savia will continue to expand its global presence. We sincerely appreciate the support and interest shown at 2024 SIAL PARIS and look forward to taking even greater strides on the global stage.