This past April, Savia International participated once again in World Food Poland 2025, returning to the exhibition after a two-year hiatus. Compared to our previous participation, we observed significant improvements in the number of participating countries and visitors, as well as in the quality of B2B meetings on-site. In addition, we witnessed a marked increase in demand from Polish and Eastern European buyers for “healthy yet distinctive Asian beverages.”

The exhibition provided valuable insights into beverage trends for the first half of 2025, which continue to evolve around the themes of health and sustainability. One of the most prominent trends was the rise of clean label products. Beverages made with simple, easily understandable ingredients—minimally processed and focused on natural elements—are gaining strong consumer trust.

Equally important was the growing emphasis on sustainable packaging. The use of eco-friendly materials and recyclable containers is no longer optional, but a decisive factor in building brand credibility. Today, the material and message of a product’s packaging weigh as heavily as the product itself in consumers’ purchasing decisions.

In line with these trends, Savia International is committed to creating beverages that harmoniously blend Korean ingredients with global preferences. We will continue striving to stay one step ahead of the market, delivering products that not only offer trustworthy quality but also share meaningful stories.